Coitza » Marketing and Advertising

Today’s Economy Demands a New Sales Approach

admin — Wed, 03 Feb 2010 18:19:06 +0000

Any time we are looking at the current state of affairs in the world, we have to be careful to keep a realistic picture in our minds because it is far too easy to get clouded by doubts and uncertainty. While the economy may appear to be on a down turn or something of this nature, the fact is there are really only opportunities at both ends of the spectrum of ideal and tragic. We have to seize the chances as they come up instead of wasting time wishing for specific conditions that may or may not ever truly materialize for us. In the end, the only way to get the sort of relief we need is to actually apply ourselves so that we can make the most of whatever the conditions of the day end up having to be. It is through reacting that there can be a successful marketing strategy. We can’t go around trying to apply old fixes to new problems.

In today’s economy, consumers are suspicious when they feel as if they are being treated like a big audience in front of a stage with performers. The fun factor of that approach has worn off. This is the way of the world, but it also makes hand copy leads that much more relevant and full of impact. Good results demand a great strategy, one that is not going to choke on changing times. The smartest in sales know this and that is why they are switching over to a brand new approach to turn their prospects into customers.

The Number One Marketing Mistake In Small Businesses

admin — Tue, 08 Sep 2009 17:25:36 +0000

There are plenty of mistakes you can make when it comes to marketing your company. You could find yourself sticking with ineffective advertising, you could overcrowd your website and make it difficult for clients to use, you could fail to fix a serious PR faux pas, But there is one mistake that is most commonly made, to the company’s detriment.

That mistake is the failure to clearly establish a brand. When you own a store, you will probably be selling other brands quite frequently. This is fine, as long as you are established as a distributor of that name and label. If you are selling your own products or service, then a brand has to be created and pushed early.

The reason this is so important should be obvious: without a brand you will be unable to play on brand loyalty. This, in turn, diminishes customer loyalty, and makes it harder to bring them back again and again. It is much more profitable to keep a customer than to find even ten more new ones. That is a basic principle of marketing and business that you should always remember, and cater your moves to.

Establishing a brand is your golden ticket.

Get A Boost In Your Sales With Phone Leads

admin — Tue, 08 Sep 2009 17:05:42 +0000

If you work within the contest telemarketing genre you are probably finding ti harder than ever to successful land sales. Part of this has to do with the recession and the bad global economy. But another part of it has to do with the cynicism within the average consumer. Most do not bother to enter contests, and so the moment they hear you calling on sweepstakes leads they hang up.

What you need are proper phone lists that have been made with the intent of gathering names and number of people who have entered contests. You can do this by purchasing lottery leads online. These lists have been made entirely from those people who have entered recently into contests, and they names sold to marketing data companies.

Since they have been expecting to hear back on a contest they will be more likely to listen to you. Even though it will quickly become apparent that it was not what they entered, the fact that you are offering them a deal will keep them on the phone. After all, they may well be interested in the service you are offering, and the free gifts are usually more than enough to get them interested.

You don’t have to keep making random phone calls that never lead anywhere but to disappointment. Instead, you can target your calls with better leads that will more frequently lead to sales. That means better commissions and greater job security for you, not to mention a lot less frustration.